Helping startups shine by amplifying their stories

Whether you aim to launch a new product, expand your customer base, secure funding, or influence stakeholders, gaining the right visibility is essential for growth.

I provide strategic communications support for startups and scaleups. This helps build your company's credibility, shape its public image, and ensures that your story resonates with the right audiences.

I work with companies eager to challenge the status quo. If this is you, let’s make sure you’re being seen in the right light.

Hi, I’m Lize

I’m a communications strategist with 15 years of experience in tech. I have protected the reputations of Google and Uber, and helped numerous startups establishing their brands in Europe and the US. I know what it takes to scale a business.

Past work includes:

  • Helped multiple startups grow from pre-seed to Series A and beyond within 18 months by building a robust brand presence, securing global press attention, and garnering support from industry stakeholders.

  • Ensured Uber's license to operate by engaging with governments and press, advocating for urban mobility, and managing negative sentiments around safety, privacy and labor unions.

  • Introduced several of Google's “first of their kind” consumer products, like Drive and Glass, to Europe. Translated complex technological concepts into easy-to-understand narratives.

Who I've worked with

Ways to work with me

Brand and Messaging Sprint

Startups looking to jumpstart their brand and story?

In a three week sprint, we define your positioning, sharpen your brand strategy, and build a narrative that wins over customers, investors, and talent.

Get your brand and messaging foundation right without expensive retainers or long timelines.

Find out more

Fractional Communications Leader

For companies with a core strategic need to drive growth or change in the public domain, from changing regulations to reshaping industry perception. I will act as your fractional communications leader for a fixed period to establish a robust communications strategy, shape your core narrative and strategically leveraging communications to propel your business.

Get in touch

Take their word for it.

  • “Lize has a highly strategic approach, with attention to detail for each situation. Her global press network together with her effective stakeholder approach made sure the achieved results far exceeded our expectations.”

    Daniel Rosen Jacobson, co-CEO of Elysian Aircraft

  • “Lize is one of the most strategic communications colleagues I have worked with, perfectly balancing skill, tactics and empathy.”

    Nick Hilhorst, Head of Policy, Northern Europe at Uber

  • “Lize is all about speed, execution and getting things done. She is excellent in what I call 'organizing for success', making sure everything is so well prepared that success is a guaranteed outcome.”

    Mark Jansen, Former Communications Director at Google

  • “A meticulous and pragmatic professional with extensive knowledge in her field, Lize aims to understand the question behind the question for optimal results. She is a reliable go-getter, ensuring maximum achievement with a balance of professionalism and human relation.”

    Zuzana Wilms, Program lead at Ministry of Economic Affairs

Venture Vox | Lize Hong

Based in Amsterdam.

Please get in touch if you're interested in working together.

Contact me